Adobe Target
Accessibility Conformance Report published by Adobe
Partial extraction. We read 30 of 31 Level A and 20 of 24 Level AA criteria from this document (91% coverage). The remainder are missing from our extraction, not necessarily from Adobe's report — their table layout defeated our parser. Treat the figures below as incomplete and read the source document for the full picture.
Conformance by level
Reported by the vendor. WCAG Level AA is the benchmark referenced by ADA Title II, Section 508 and the European Accessibility Act; Level AAA is optional and often left unevaluated.
Level A — 30 criteria
- Supports
- 9
- Partially supports
- 11
- Does not support
- 1
- Not applicable
- 9
- Not evaluated
- 0
Level AA — 20 criteria
- Supports
- 6
- Partially supports
- 9
- Does not support
- 0
- Not applicable
- 5
- Not evaluated
- 0
Source: View the original report published by Adobe.
These figures are extracted from that document. They are the vendor's own statements, not an independent assessment, and automated extraction can misread a table.
All reported criteria (67)
| Criterion | Name | Level | Conformance | Remarks from vendor |
|---|---|---|---|---|
| 1.1.1 | Non-text Content | A | Partially Supports | Web: The product provides sufficient text alternatives for most instances of active and informative images. Exceptions include: Alternative text is missing for informative images in the “Global components and Activities page” screen. Decorative image is not hidden from screen readers “Offers - Image offers w/search overlay, “Create Activity - Loading dialog”, “Create Activity - Targeting page”, “Create Activity - Draft Activity Page – Reports”, “Create Activity - Draft Activity Page – Overview” screens. The text alternative does not present the same information as the image in the “Recommendat |
| 1.2.1 | Audio-only and Video-only (Prerecorded) | A | Not Applicable | Web: The product does not contain prerecorded audio-only or video-only media. |
| 1.2.2 | Captions (Prerecorded) | A | Not Applicable | Web: The product does not contain prerecorded synchronized media. |
| 1.2.3 | Audio Description or Media Alternative (Prerecorded) | A | Supports | Web: The product does not contain prerecorded video content that would require audio description or a media alternative. |
| 1.2.4 | Captions (Live) | AA | Not Applicable | Web: The product does not contain live synchronized media. |
| 1.2.5 | Audio Description (Prerecorded) | AA | Not Applicable | Web: The product does not contain prerecorded video content that would require audio description. |
| 1.3.1 | Info and Relationships | A | Does Not Support | Web: Most visual structure and relationship information is not provided through object information or are available in text. Examples include: Visual heading text is not marked up as heading in the “Create Activity - Loading dialog”, ”Create Activity - Loading dialog”, “Recommendations - Settings”, and ” Recommendations – Criteria” screens. Text should not be marked as a heading in the “Create Activity - Goals & Settings page” screen. Visible label/form field are not associated in the “Recommendations - Collections - Create collections modal”, ”Create Activity - Loading dialog”, “Create Activi |
| 1.3.2 | Meaningful Sequence | A | Partially Supports | Web: The product presents most content in a meaningful sequence. Exceptions include: Correct reading order of dynamic content not determinable in the “Create Activity - Targeting page” Screen. |
| 1.3.3 | Sensory Characteristics | A | Supports | Web: Instructions do not rely solely on sensory characteristics. |
| 1.3.4 | Orientation | AA | Supports | Web: Content does not restrict its view and operation to a single display orientation. |
| 1.3.5 | Identify Input Purpose | AA | Not Applicable | Web: The product does not contain input fields that collect information about the user. |
| 1.4.1 | Use of Color | A | Partially Supports | Web : Most functions of the product do not convey information through color alone. Exceptions include: Link text has insufficient contrast with the surrounding text in the “Recommendations - Settings”, “Create Activity - Targeting page”, and “Global components and Activities page” screens. Color alone is used to identify error(s) in the “Create Activity - A/B test Modal” screen. |
| 1.4.2 | Audio Control | A | Not Applicable | Web: The product does not contain audio that plays automatically. |
| 1.4.3 | Contrast (Minimum) | AA | Partially Supports | Web: Most text meets minimum contrast requirements. Exceptions include: Text content lacks 4.5:1 contrast ratio across the product pages. Link or button text lacks 4.5:1 contrast ratio on hover or focus in the " Create Activity - Loading dialog",” Global components and Activities page”,” Create Activity - A/B test Modal”, and ” Offers - Image offers w/search overlay active” screens. Large text content lacks 3:1 contrast ratio in the “Offers - Image offers w/search overlay active” page. |
| 1.4.4 | Resize text | AA | Partially Supports | Web: Most text can be resized using browser zoom, but content and functionality is lost in some product functions. Exceptions include: Some part of the page content is lost when the page is zoomed to 200% in the “Create Activity - A/B test Modal”,” Create Activity - Draft Activity Page – Reports”,” Global components and Activities page”, “Create Activity - Loading dialog”,” Recommendations - Catalog search”,” Audiences - Create Profile Script Modal”,” Global components and Activities page”, “Recommendations – Criteria”, “Offers - Image offers w/search overlay active”,” Create Activity - Goals |
| 1.4.5 | Images of Text | AA | Supports | Web: The product uses text instead of images of text, except for branding elements that are considered essential. |
| 1.4.10 | Reflow | AA | Partially Supports | Web: At the required width of 320 CSS pixels, most content is presented without loss of information or functionality, and without requiring scrolling in two dimensions. Exceptions include: Content in the page overlaps other content at 320px width in the “Offers - Image offers w/search overlay active” screen. |
| 1.4.11 | Non-text Contrast | AA | Partially Supports | Web: Most meaningful non-text content elements have sufficient contrast requirements. Exceptions include: State of active component lacks 3:1 contrast ratio in the “Offers - Image offers w/search overlay active”, and” Create Activity - Targeting page” screens. An icon lacks 3:1 contrast ratio in the “Offers - Image offers w/search overlay active”, and ” Create Activity - Targeting page” screens. |
| 1.4.12 | Text Spacing | AA | Partially Supports | Web: Most functions of the product support the required text style properties without loss of content or functionality. Exceptions include: Text spacing content overlaps in the "Offers - Image offers w/search overlay active" screen. |
| 1.4.13 | Content on Hover or Focus | AA | Partially Supports | Web: When content is triggered by hover or focus, it becomes visible and then hidden in a manner which meets this criterion. Exceptions include: Additional content not dismissible in the " Offers - Image offers w/search overlay active" screen. |
| 2.1.1 | Keyboard | A | Partially Supports | Web: Most product functionality can be operated through a keyboard interface. Exceptions include: Action cannot be performed by keyboard alone in the “Create Activity - Draft Activity Page – Overview”,” Create Activity - Goals & Settings page”,” Create Activity - Choose Audience Modal”,” Create Activity - Loading dialog”,” Create Activity - Draft Activity Page – Overview”, and ” Create Activity - Targeting page” screens. Scrolling region is not operable through keyboard in the " Recommendations - Feeds",” Recommendations - Catalog Search Advanced”,” Recommendations - Search results”, and ” Off |
| 2.1.2 | No Keyboard Trap | A | Supports | Web: The product does not include keyboard traps. |
| 2.1.4 | Character Key Shortcuts | A | Not Applicable | Web: The product does not provide character key shortcuts. |
| 2.2.1 | Timing Adjustable | A | Not Applicable | Web: The product does not include time limits. |
| 2.2.2 | Pause, Stop, Hide | A | Not Applicable | Web: The product does not include elements which move, blink, scroll, or auto-update. |
| 2.3.1 | Three Flashes or Below Threshold | A | Not Applicable | Web: The product does not contain flashing content. |
| 2.4.1 | Bypass Blocks | A | Partially Supports | Web: The product provides a heading markup, which allows assistive technology users to bypass repeated blocks. However, for users without assistive technology, a bypass mechanism is not provided. Exception include: iframe does not have a title in the “Offers - Image offers w/search overlay active” screen. |
| 2.4.2 | Page Titled | A | Supports | Web: The titles of pages describe their purpose. |
| 2.4.3 | Focus Order | A | Partially Supports | Web: Most components receive focus in a meaningful order. Exceptions include: Hidden or empty element receives keyboard focus in the “Create Activity - Experiences Configuration page”, and ” Create Activity - Goals & Settings page” screens. Keyboard focus is lost or misplaced due to user interaction or content update in the “Global components and Activities page”,” Recommendations - Create new criteria modal”,” Create Activity - Targeting page” and “Global components and Activities page” screens. Keyboard focus is not maintained in modal in the “Recommendations - Catalog Search Advanced” scree |
| 2.4.4 | Link Purpose (In Context) | A | Partially Supports | Web: The purpose of links in the product can be determined from the link text alone or from the programmatic context of the link. Exception include: Purpose of link is not clear in context in the “Create Activity - Targeting page” screen. |
| 2.4.5 | Multiple Ways | AA | Supports | Web: Users can locate web pages in the product through the menu and options in the main section. |
| 2.4.6 | Headings and Labels | AA | Partially Supports | Web: Headings and labels are descriptive. Exceptions include: Programmatic label does not convey purpose of control in the “Create Activity - Targeting page” screen. Buttons have same name but different actions in the “Offers - Image offers w/search overlay active” and “Create Activity - Targeting page” screens. |
| 2.4.7 | Focus Visible | AA | Partially Supports | Web: Most focusable elements have a visible keyboard focus indicator. Exceptions include: Visible keyboard focus indicator is missing for the buttons in the “Recommendations - Create new criteria modal” and “Recommendations - Settings” screens. Focus indicator is not visible in the “Create Activity - Loading dialog”,” Create Activity - Choose Audience Modal” and “Create Activity - Draft Activity Page – Overview” screens. |
| 2.5.1 | Pointer Gestures | A | Not Applicable | Web: The product does not rely on multipoint or path-based gestures. |
| 2.5.2 | Pointer Cancellation | A | Supports | Web: Product functions that use a single pointer are completed when the user releases the pointer. |
| 2.5.3 | Label in Name | A | Supports | Web: The accessible names of controls contain the text of their visible labels. |
| 2.5.4 | Motion Actuation | A | Not Applicable | Web: The product does not have functionality operated by device motion or user motion. |
| 3.1.1 | Language of Page | A | Supports | Web: The language is programmatically determinable within the product. |
| 3.1.2 | Language of Parts | AA | Not Applicable | Web: Content is only presented in one language at a time. |
| 3.2.1 | On Focus | A | Supports | Web: Components do not initiate a change of context when focused. |
| 3.2.2 | On Input | A | Supports | Web: Changes of context do not occur automatically on user input. |
| 3.2.3 | Consistent Navigation | AA | Supports | Web: When navigational mechanisms are repeated in the product they occur in a consistent relative order. |
| 3.2.4 | Consistent Identification | AA | Supports | Web: Components with the same functionality are identified consistently. |
| 3.3.1 | Error Identification | A | Partially Supports | Web: Most input errors are identified and described to the users in text. Exception include: Error message cannot be read by screen readers in the “Audiences - Create audience modal” screen. |
| 3.3.2 | Labels or Instructions | A | Partially Supports | Web: Labels are provided for most input fields. Exceptions include: Visible label missing in the “Recommendations - Catalog Search Advanced” screen. Label is not persistent in the “Recommendations - Catalog Search Advanced” and “Offers - Image offers w/search overlay active” screens. Visible group label missing “Global components and Activities page” screen. |
| 3.3.3 | Error Suggestion | AA | Supports | Web: Where input errors are automatically detected, suggestions for correction are provided to the user. |
| 3.3.4 | Error Prevention (Legal, Financial, Data) | AA | Not Applicable | Web: The product does not process legal commitments or financial transactions and does not modify user-controllable data. |
| 4.1.1 | Parsing | A | Partially Supports | Web: In most product functions, elements have complete start and end tags, elements are nested according to their specifications, elements do not contain duplicate attributes, and any IDs are unique. Exceptions include: Elements are not nested according to their specifications in the “Audiences - Create audience modal “screen. Interactive controls must not be nested in the “Global components and Activities page”,” Recommendations - Catalog Search Advanced”,” Offers - Image offers w/search overlay active”,” Recommendations - Create new criteria modal”,” Recommendations - Search results”, and ” |
| 4.1.2 | Name, Role, Value | A | Partially Supports | Web: Web: User interface components in most product functions provide programmatic name, role, and/or state information. However, some controls do not provide name, role, and/or state information to assistive technology. Exceptions include: ARIA attributes must confirm to valid names in the “Offers - Image offers w/search overlay active” screen. ARIA input fields is missing an accessible name in the “Offers - Image offers w/search overlay active” screen. ARIA input fields must have an accessible name in the “Recommendations - Catalog search” screen. Button does not have role in the “Recommenda |
| 4.1.3 | Status Messages | AA | Partially Supports | Web: When status messages do not receive focus, the product does not provide the dynamic and automatic update to the assistive technology. Exceptions include: Status message and the status update are not automatically in the “Offers - Image offers w/search overlay active” screen. |
| 4.2.1 | Usage without vision | - | Does Not Support | Web: Most functions of the product are not usable without vision. Examples include: As noted in 1.1.1 Non-text Content, complex images are missing short and detailed text alternatives. Decorative images having non empty text alternative. As noted in 1.3.1 Info and Relationships, the visual heading is not exposed as a heading and most form controls do not have programmatic label and group label association. As noted in 1.3.2 Meaningful Sequence, correct reading order of dynamic content not determinable with a screen reader. As noted in 2.1.1 Keyboard, some interactive elements like scrolling re |
| 4.2.2 | Usage with limited vision | - | Does Not Support | Web: The product allows users to reflow and adjust the type of text displayed. However, most functions of the product will not be usable with limited vision. Examples include: As noted in 1.4.3 Contrast (Minimum), some small text and large text does not meet minimum contrast requirements and some buttons/links does not meet minimum contrast requirements on hover of focus. As noted in 1.4.4 Resize text, some part of the page content is lost when the page is zoomed to 200%. As noted in 1.4.10 Reflow, some part of the page content does not reflow to fit horizontally at the required width of 320 C |
| 4.2.3 | Usage without perception of colour | - | Partially Supports | Web: Most functions of the product are usable without perception of color. Exceptions include: As noted in 1.4.3 Contrast (Minimum), some text does not meet minimum contrast requirements and some buttons/links does not meet minimum contrast requirements on hover of focus. As noted in 1.4.11 Non-text Contrast, static active components do not meet the minimum contrast requirements. As noted in 1.4.1 Use of Color, link text has insufficient contrast with the surrounding text and color alone is used to convey the selected state of the button. |
| 4.2.4 | Usage without hearing | - | Supports | Web: The product does not require the use of hearing. |
| 4.2.5 | Usage with limited hearing | - | Supports | Web: The product does not require the use of hearing. |
| 4.2.6 | Usage without vocal capability | - | Supports | Web: The product does not require the use of speech. |
| 4.2.7 | Usage with limited manipulation or strength | - | Partially Supports | Web: Most functions of the product are not usable with limited manipulation or strength. Examples include: As noted in 2.1.1 Keyboard , many components do not receive keyboard focus, or rely on mouse-based drag and drop functionality. |
| 4.2.8 | Usage with limited reach | - | Partially Supports | Web: Users with limited reach will have difficulty navigating to controls. Exceptions include: As noted in 2.1.1 Keyboard, some interactive elements (Scrollable and Drag and Drop components) are not operable by the keyboard. |
| 4.2.9 | Minimize photosensitive seizure triggers | - | Supports | Web: The product does not contain flashing content. |
| 4.2.10 | Usage with limited cognition, language or learning | - | Partially Supports | Web: The product is functional for users with limited language, cognitive, and learning abilities. Users with cognitive disabilities have varying needs for features that allow them to adapt content and work with assistive technology. The product provides labeling for most controls. Exceptions include: As noted in 3.3.2 Labels or Instructions , Visual label is not present for the edit fields |
| 4.2.11 | Privacy | - | Not Applicable | Web: The product does not provide any privacy features. |
| 5.1.4 | Functionality closed to text enlargement | - | Not Applicable | The product does not have closed functionality. |
| 5.1.5 | Visual output for auditory information | - | Not Applicable | The product does not have closed functionality. |
| 5.5.1 | Means of operation | - | Not Applicable | The product has only non-mechanical operable parts, such as on-screen buttons, which do not require grasping, pinching, or twisting of the wrist to operate. |
| 5.5.2 | Operable parts discernibility | - | Partially Supports | The product has only non-mechanical operable parts, such as on-screen buttons. Most operable parts have an accessible name which enables them to be discernible without user vision. Exceptions are noted in 1.3.1 Info and Relationships and 4.1.2 Name, Role, Value. |
| 5.6.1 | Tactile or auditory status | - | Not Applicable | Tactile or auditory status is not included in the product. |
| 5.6.2 | Visual status | - | Supports | Visual status of controls is discernible in the product. |
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